Also read: Pamphlets are: and Brochures that Marketers Should Know Leaflet History The history of leaflets is one of the oldest histories in the field of printing. It started in when the first printing press was discovered by Romania Phone Number Johannes Gutenberg, a German blacksmith. The use of leaflets such as flyers and brochures was widespread at that time to spread propaganda or social, political and religious information. The emergence of leaflets then played an equally important role as a propaganda tool for various parties during world wars, revolutions and humanitarian movements.
Even though it had been used before, the use of leaflets as a promotional medium for a new business became popular around the s, because printing machines could print in color or not just black and white. Also read: Get to know promotional media and advertising methods for your business Leaflet Characteristics After knowing what leaflets are and the history of their use. The following are several characteristics of leaflets to differentiate leaflets from other promotional media. . Contains short, concise and clear information . The contents of the information in general are.