Display the report from “Customer Attraction” → “Traffic Acquisition” Click the blue "+" next to "Session Default Channel Group" Select "Acquire session" Select “Session Source” or “Session Mobile Phone Number List Source or Media” Once the above actions are completed, you will see the specific source domain as shown in the image. However, all you can see here is the "domain name." If you want to know the specific URL of the referring page, you need to create a custom dimension and set the "page_Referrer" event parameter. From the left menu bar, go to "Settings" → "Custom Definition" and click "Create Custom Dimension" in the upper right. Select "Event" for "Range" and select "page_Referrer" for the event parameter. You can set any name for "Dimension Name", but it is better to leave it as is so that it is easy to understand. Now you can check the URL of the referring page. How to use Referral data? By paying attention to Referral, you can check the "accesses coming to your site from other websites." This allows you to identify sites that are linking to your site.
The number of inflows from Referral is large, there is a possibility that you can target the users from the inflow source to your site, and if the site is a favorable inflow source, you can send a message to the administrator as a thank you and a proposal for a partnership. If we can collaborate in some way, we will be able to acquire customer acquisition channels other than search traffic. In addition, by performing access analysis on each inflow route, not just Referral, you can understand which inflow routes lead to more profits. Once you know which routes have the most inflows with high CVR , you can expand those inflow routes, create more compatible content, and use this to consider measures. The article below explains how to analyze traffic sources using Google Analytics, so pIt also explains the end of support for UA, which has become a hot topic. What is Universal Analytics (UA)? Explaining the necessity and differences of migrating to GA4! What is Universal Analytics (UA)? Explaining the necessity and differences of migrating to GA4! I think there are many people who use Google Analytics for the operation of owned media and web advertising, but in the past few months, we have started using "Universal Analytics Property (hereinafter referred to as UA)", "Google Analytics 4 Property (hereinafter referred to as.