As the C Level Contact List name suggests, Practical Content Strategy & Marketing takes things back to the basics, giving readers a deeper understanding of their overarching content goals before diving into best practices. It’s all about writing content that’s truly valuable to readers and provides a solution to their problems. This should be at the core of your digital marketing strategy to ensure readers rely on you and develop a genuine interest in what you’re writing about.
The book breaks it all down step by step, so you can create a strong content strategy to drive your business into the future. It takes into consideration all the latest platforms and content trends, helping readers figure out where to focus their energy for the best results. McCoy’s clever writing highlights how-tos for content formats, types, and tools for competitive strategies that emphasize quality and the importance of capturing interest and generating intrigue, rather than just throwing a bunch of words at your audience. How to Create a Content Marketing Strategy 4. Ann Handley is a keynote speaker