Be aware that setting your goals too aggressively can limit conversions and reduce overall profits. You should aim for profit maximization not maximization or minimization. For branding campaigns you may want to South Africa Phone Number use your exposure in the top positions. This is actually a brand defense tactic to prevent competitors from stealing your stream quantity. challenge. For automated bidding to work, each campaign typically needs its own daily budget. You can apply shared budgets but if you assign shared budgets to campaigns you may find that some campaigns don't get enough spend for the algorithm to optimize.
You need to consolidate your campaign structure first so your data accumulates in fewer ad groups. The push towards automated bidding has changed the way we plan and structure campaigns. It no longer makes sense to build granular campaign structures based on individual keyword ad groups due to the large number of conversions required to optimize bids. You'll often see better results from simpler campaign structures where data is consolidated across fewer campaigns and ad groups to your agency's effect. Let's say you work with an agency to manage your ads.