91% of executives will increase their social media C Level Contact List budgets during the next three years. With this in mind, let us go through five of the most important benefits of social media integration for businesses. 1. Advertising Social media platforms such as Facebook and Instagram are some of the most effective online advertising platforms. That’s because they are a cost-effective way to reach a broad audience through a wide range of marketing content. More importantly, these platforms allow hyper-targeted marketing based on consumer preferences.
When promoting a new business, platforms such as Instagram are the default place to reach out to new customers and showcase new products. Increase your Ad Performance 2. Brand Building Building a brand is more than growing engagement and finding new customers. It is also about creating trust, authenticity, and receptiveness. These, in turn, drive new business and help maintain customer loyalty. We have already mentioned how the modern conscientious consumer likes brands with firm values, but there are three more important points to consider.