Retrospective: 4 digital marketing highlights of 2019

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seoexpartshagor
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Retrospective: 4 digital marketing highlights of 2019

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Revisiting the past, observing its events, is a good way to study how future trends will develop. After all, the learning curve of users can say a lot about what comes next. See how 2019 trends can spark new paths in 2020: 1. Artificial intelligence takes on new dimensions Unlike what was imagined in the movies of the beginning of the last decade, artificial intelligence still does not invest in human copies, but in the automation of services as a way to make life easier for consumers. Two good practices that gained prominence in 2019 were the automation of administrative processes carried out by Walmart and voice chatbots, developed by the company Eleven. In 2020, the promise is that the user experience with automation bots will be even better and more satisfying, bringing new products and services based on facial and voice recognition. 2. Data privacy leads to personalized service If in 2019 companies were concerned about protecting Big Data, now it is the turn of customers to feel the reflection of care with their data.

For this reason, private chats for customer communication, which are currently already in use, tend to grow. The user not only wants the secrecy of his Gambling Email List information, but also wants to be able to express himself freely in a direct channel with the company (without being open to the public as in a complaint tweet or comments on Facebook posts). For this, thewhatsapp businesswill be increasingly requested, being an excellent mechanism to also bring exclusive promotions to customers. 3. From Niche Big Data to Experience Customization Big Data made it possible to map customer data across different channels and generate relevant information for companies. Now it's time to customize this data, not only separating it by niches, but also by individuals. According to research by Accenture Interactive, 91% of users are more likely to make purchases from offers that are relevant to their interests. A trend that can be applied directly to Facebook Ads and email marketing.

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After the success of videos, it's time for podcasts If a few years agovideos took over the internet, now audio content is booming. From the growing success of streams on Spotify to artificial intelligence applied in homes with Google Home, the tendency is for more and more products to appear to satisfy hearing, as well as podcasts and audio blogs. Everything to adapt to the busy life of modern man, who wants to consume quality information, but spends a lot of time in transit, for example, and can't stop to do a good read. There is no magic formula, to create value strategies in digital marketing there needs to be a lot of study and analysis. The year 2020 will reflect what was implemented in 2019, in addition to public behavior and new needs generated by the market. Also keep an eye on augmented reality and don't forget the omnichannel concept to reach your customer. Want to know more news about digital marketing? Then sign up to receive our newsletter by filling in the fields in the orange box at the top of the page.
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