The algorithms are constantly improving their operation Thailand Phone Number Data individually for each campaign. Thanks to this, advertisements and rates are appropriately modified on an ongoing basis so that offers can effectively reach more and more customers. Robots test every possible ad combination and select the most effective one. As part of machine learning, Google collects a lot of information about the user and his region. Criteria such as time of day, product price, location and type of device used are taken into account.
As you can see, it is no coincidence that SSC campaigns are described as "intelligent". They make full use of artificial intelligence both in terms of advertising selection and budget. SSC campaign – When deciding on an SSC campaign, it is worth immediately defining our goal: do we care more about increasing sales or do we want to get a refund? The latter is, of course, commensurate with the expenditure on advertising. Therefore, the more expensive we sell, the better result we achieve. Success measured gradually We must remember that after launch, intelligent product campaigns undergo a learning period lasting 15 days. The algorithms need time to become familiar with the specifics of a given industry, prepared advertisements and budget.