Collect customer emails through purchases or website registrations, and then use emails to share important information, encourage purchases, and build relationships. Email marketing allows you to reach each customer New Zealand Phone Number Data personally. A 2019 retail study that examined more than one billion shopping sessions found that email marketing had a 2.5 percent conversion rate, compared to just 1.1 percent for social media. Email marketing is definitely one of the proven ways to improve conversion rates in digital marketing . Social Networks Most users use social media, although the type of focus you have will depend on the behavior of your target market.
More than 90% of 18-29 year olds use social media in some way, while usage decreases with age. You can use social network marketing to reach consumers of all age groups. More than 60% of people over the age of 65 use some form of social networking, and this number is likely to continue to grow. For example, older users are more likely to use a platform like Facebook. Middle-aged people often use Instagram. And younger users are more interested in video platforms like Tik Tok or YouTube.