While there are people with their foot on the brakes let's enter the new market

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ashraf23542
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While there are people with their foot on the brakes let's enter the new market

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Rede casas bahia ended the last two weeks celebrating an average of 100,000 daily accesses to its sales website, launched in february. By the end of the month, it will open its first stores in the northeast in salvador. Crisis? “we are taking advantage of this opportunity”, replies michael klein, 58 years old, executive director of the retail chain, which in 2008 earned r$ 13.7 billion and is working to surpass that mark this year. Instead of embarking on the fear that has been keeping workers and businessmen around the world awake at night, klein reveals that he anticipated investment plans and waved to his 60,000 employees — called by him “collaborators” — with the possibility of being.

Awarded in case of overcoming sales goals established individually for its more than 500 stores. It also put an unprecedented sales platform on the internet, with videos demonstrating products, computer chat between customer Whatsapp Number List and seller and guarantee that the virtual purchase can be shipped free, as long as the customer is willing to pick up the product at the nearest store. From home or work. “we seek to offer the standard that you have inside the real store. And even with the option of picking up the product and not paying for shipping, or even buying a product over the internet in são paulo, for the mother to pick it up at a store in rio de janeiro, close to her house.

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Explains michael klein in the interview given to o dia on thursday at his company's headquarters, in the city of são caetano do sul, in the state of são paulo. Below are excerpts from the interview: how is the network doing in the midst of the credit crisis, which has been keeping many people awake at night? Despite all that is said, we are doing well. The whole staff is apprehensive about what to do. We are not. Let's play, work and do. We had the forecast to open, at the end of the year, the first stores in salvador, bahia. The crisis came and we saw that people (competitors) were waiting to see what happens. We immediately thought: let's enjoy and anticipate our trip to salvador. And how is the relationship of your customers with the possibility of buying on the internet? They are coming. On the internet, casas bahia's website was the ninth most visited in the world on its launch day.
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