We know by relationship marketing the set of marketing strategies and actions focused on establishing more lasting relationships with customers. To establish lasting customer relationships and build customer loyalty, we must strive to achieve the highest levels of customer satisfaction, to the point where we can turn our customers into brand advocates and promoters. A CRM for Marketing will help us to reach a very high level of knowledge of our customers, since the system will collect all their data and will allow us to make sales campaigns more focused on their needs and more personalized communications.
Relationship marketing and crm, sure success. Relationship marketing and customer loyalty, increased sales. WHAT IS RELATIONSHIP MARKETING FOR? Relationship marketing is used to create a continuous and progressive relationship with the customer. We can achieve this in two ways: making a customer Phone Number List become an advocate of our brand or getting the customer of one of our basic products or services to evolve to more complex alternatives (this is to combine relationship marketing and customer loyalty). With the above, the following will be achieved: – on the one hand, increase the company’s sales volume, generate new revenues and obtain a recurring positive turnover, – and, on the other hand, the company will receive more constant feedback that will help it learn from its audience and continuously improve its product or service.
When the public has a good experience of purchase or service in our company, it is likely to want to spread it to other people, thus generating a multiplier effect that impacts on the acquisition of new customers. RELATIONSHIP MARKETING OBJECTIVES Traditionally, marketing sought to sell without taking into account customer relationships after the sale. It was believed that the sale ended when the customer had paid for the product or service. With relationship marketing, all of the above is transformed and brought to life through three key pillars: marketing, service quality and personalized customer service.
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