Analyze market opportunities

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Bappy
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Analyze market opportunities

Post by Bappy »

The first step to reaching the goal is to find an opportunity. If there is a high probability that someone, be it a person, organization, or business, could benefit from fulfilling a want or fulfilling a need, an opportunity has been found. This opportunity is greater if there are many consumers and little or no competition. To identify a market opportunity we can find the following situations: If any product or service is in short supply. If you have the need to improve or complement a product or service that already exists.

Similarly, if there is a need for a new product or service, even if this product does not yet exist. There is also the opportunity if you can phone database create this need in consumers. 2. Research the market After having identified the opportunity, it is time to study the market, measuring how suitable it is. For this, it is essential to obtain as much information as possible from this public and interpret the data collected. But what kind of information about opportunities should I consider in this investigation? According to Kotler, a distinguished character in the field of marketing can be based on three types of information: When it is something that is scarce: This situation can be identified when people queue up to acquire a certain product or service, in most cases they are basic necessities.

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When you can bring to the public a product that already exists but can reach its users through another channel or format. To detect this situation, it is enough to look at the comments that brands have on social networks or the complaints they receive for their products. In most cases, people are willing to receive something better than what they currently receive and are open to listening. alternatives. When there is a need for a new product or service, even if the market has not identified it: these are undoubtedly the rarest cases, some examples are mobile phones, social networks, software as services, among others. Research was essential for creators to come to market with this type of innovation.
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