How to use common analytical models for data analysis? Venezuela Phone Number

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ziaur
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Joined: Sun Jul 03, 2022 4:50 am

How to use common analytical models for data analysis? Venezuela Phone Number

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Now people are talking about the second half of the Internet. What does it mean that the traffic dividend is slowly fading away? It is no longer when the Internet era was just emerging. Netizens covered little gold everywhere. Now the traffic is all concentrated in some leading companies, and if they try to divide Venezuela Phone Number the traffic, it will be a bloodbath. According to the research of Cathay Pacific Securities, the cost of acquiring customers in the e-commerce industry Venezuela Phone Number continues to rise. In 2020, the cost of acquiring customers has been extremely high. The average cost of acquiring customers is 704 for Alibaba, 163 for Pinduoduo, and 392 for Jingdong. When the cost of acquiring customers is so high, refined data operation has become a path that has to be taken. Two, two commonly used model analysis.

Funnel Model It was first proposed by a well-known American advertiser, called the consumer purchase funnel. It is the decomposition and quantification of each link in the process to help us find problems and optimize them. Venezuela Phone Number Like the e-commerce website funnel model is the most commonly used, of course, other products are also possible, just need to define the core process. Take e-commerce as an example: Venezuela Phone Number The funnel model can generally be used, but the next step is how to find problems, how to make assumptions, and how to optimize. The core of this is to grasp the traffic situation of each link. It is best to disassemble it through the indicator ratio formula. Otherwise, just the amount of access cannot locate the problem.
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We generally pull more traffic to the homepage from external channels, so the quality of the traffic is very important. We generally measure the traffic indicators of the page through the following: page UV click rate, dwell time, Venezuela Phone Number bounce rate, general users' response to the page If you are interested, there will be more click behaviors, and click behaviors will generate click-through rates, jump rates, and so on. Submitting an order is generally the last part of the conversion. Venezuela Phone Number The purpose is to allow users to pay as soon as possible. The indicators measured in this include the global indicator transaction conversion rate and the conversion rate of valid orders.
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