[Anti-pit reminder] Precautions for the use of the AARRR mode Macedonia Phone Numberrl

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ziaur
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Joined: Sun Jul 03, 2022 4:50 am

[Anti-pit reminder] Precautions for the use of the AARRR mode Macedonia Phone Numberrl

Post by ziaur »

During the interview, when asked: How do you build analytical ideas, many students blurted out: I use the AARRR model. There is nothing wrong with such an answer in itself. It can fool HR by saying it, but the follow-up explanation is often full of loopholes, Macedonia Phone Number and even some principled mistakes are made. The employing department is not so easy to be fooled. Today, I will systematically answer what AARRR is suitable for and what it is not suitable for. What is AARRR? Thanks to "Growth Hacking", AARRR is an analytical thinking model that has been Macedonia Phone Number mentioned a lot in recent years, so that PRAPA, which was also popular in the early days, has been rarely mentioned; so the first thing everyone needs to understand is that this thing is not an authority, not Textbooks are not the standards certified by the National Examination Committee, they are just ideas.


AARRR is an acronym for five words: User Acquisition Acquisition User Active Activation User retention Retention User revenue Revenue User Referral From these five aspects, the development of an application can be diagnosed. There are five precautions Macedonia Phone Number in specific use. 01 Note 1: AARRR is a user indicator, and other services cannot be rigidly covered AARRR essentially refers to user-related indicators, which is more suitable for B2C FMCG Macedonia Phone Number retail business. Other businesses can't be rhetorical, if they do it, it will be a joke. For example, in the durable goods business of B2C, there has been a joke about a traditional home appliance manufacturer setting up an official account and letting customers blow the air conditioner to draw prizes every day, resulting in a waste of money.
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For example, in the B2C travel business, there have been a large number of small sun families who bought it when they traveled during the summer vacation. For example, all kinds of B2B2C dealers monopolize the business of downstream channels. They seem to Macedonia Phone Number have users, but in fact they are not accessible at all. You talk to the dealer about activity and retention, and in the end, all the investment is cleaned up by the dealer, and the middleman earns the difference. For example, in the B2B business, the purchase is made for three months in a year, Macedonia Phone Number and the order is taken for three years. According to the caliber of B2C retail, is this user considered to be lost or retained... For example, many traditional companies have also made membership cards, but online and offline are not connected, stores are not forced to record card numbers, and the proportion of member-related orders is less than 30%.
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