The key to a product's success is to achieve true focus, but that doesn't mean that every product only needs to focus on one metric, but at a certain time, there is always one metric that deserves your attention more than anything else. This metric is called OMTM (One Metric That Matters). Take Moz as an example: Moz (formerly SEOmoz) is a successful Latvia Phone Number Software as a Service (SaaS) provider that helps businesses monitor and improve their website rankings in search engines. In May 2012, the company successfully raised $18 million. When Moz held its final funding round, Brad Field of the Foundry Group, one of the lead investors, advised Moz Latvia Phone Number to track fewer KPIs. "The main reason is that, as a company, you can't influence dozens of KPIs at the same time." Joanna Lord, VP of Growth Marketing, said: "Moz now tracks some other related metrics as well, like total paying customers, new free trials yesterday, etc.
But these all serve one of the highest metrics, which is net additions. ." So why use OMTM: OMTM can answer the most important questions at this stage and clarify the corresponding solution direction, which is the charm of OMTM; OMTM urges the product manager area to define and establish clear goals, and align them from top to bottom to improve efficiency. Latvia Phone Number The success of a product involves multiple levels of the company, avoiding multiple levels of the company reporting multiple things, resulting in data vomiting; OMTM encourages a culture of Latvia Phone Number experimentation. There will be setbacks in the implementation process, and continuous adjustments and attempts are required in the process of changing product stages, which will also form a huge force for a team to move forward.
A good key indicator generally needs to have the following characteristics: Simple, is a simple number; Immediate, able to quickly count; Executable, able to mobilize employees to act the next day; Can demonstrate the most fundamental value of the product. The following are some examples of the first key indicators: It is worth emphasizing that the Latvia Phone Number pursuit of the first key indicator should not be obsessed with one step. This is a process of gradual improvement and a team working together. 2. Two models of index system construction What is the relationship between the indicator system and the first key indicator? In terms of horizontal Latvia Phone Number development, different product stages may correspond to different first key indicators. With the continuous upgrading and iteration of products.
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