Most of the data analysis work is actually looking for superficial reasons. The number of users has fallen: new users of channel A have fallen; The conversion rate has increased: the landing page conversion rate has increased; Retention rate has dropped: User retention rate in Region C has dropped. Finding the superficial reason is actually to disassemble Guatemala Phone Number the problem through various dimensions and sub-indicators of the indicator system, and draw some preliminary data conclusions. For mature business lines, this analysis is sufficient. The business Guatemala Phone Number side gets the analysis conclusion, and after a little analysis, they know what to do next. For example, if the number of channels has dropped, the corresponding action is either to increase the delivery resources, or to optimize the delivery content and improve the effect of attracting new people.
Data Analysis: How to Dig Deeper and Drive Your Business But this is a general situation. Sometimes, even if we give the above conclusions, the leaders are not satisfied. Because in the specific implementation, still do not know what to do. The number of Guatemala Phone Number channels has dropped, but we have no resources to do new advertising, so we can only optimize the existing copywriting. Data analysts to analyze, which copy is better? The conversion rate of the landing page is not high, but the business students have modified eight versions of the landing page, Guatemala Phone Number and the results are not good. I also know that the landing page should be optimized, but how to optimize it? The superficial reasons will lead the business into misunderstandings, and always use these conclusions to drive business development, it is easy to fall into a hidden trap, that is, the pursuit of short-term gains and the loss of long-term gains.
For example, the daily activity of the APP has declined. Through the analysis of the surface reasons, it was finally found that it was caused by the decline of the user's retention rate. This conclusion can not be wrong, but it is easy to mislead people. Guatemala Phone Number Because the subtext of this conclusion is that the entire business is a tightly operating machine, the final output has dropped, and there is a problem in the middle link. Now that there is a problem Guatemala Phone Number with the retention rate, if we increase the retention rate, Daily life will return to normal. Therefore, improving the retention rate has become a business goal in the future. Once the improvement of the retention rate becomes a KPI, business students will do some actions that can quickly increase the retention rate, such as check-in activities, title party push and other operational actions.
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