How to Use Audio Logos and Sound in Branding

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siraj
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How to Use Audio Logos and Sound in Branding

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here’s more to branding than what meets the eye. While strong visuals are key, it’s also possible to communicate a story in just a few seconds of sound. Audio logos are the sounds instantaneously associated with a brand. These series of notes trigger the memory of a brand, acting as an efficient mnemonic device, bridging science and creativity. There are many words and phrases for this aspect of branding—sound logos, sonic identity and signature sounds refer to the actual audio logos, while sensory marketing, sonic branding, and sonic representation describe longer-term strategies and processes surrounding a brand’s identity. Audio logos An audio logo is the perfect partner for your visual logo—and together they can leave a powerful impression. Illustration by So, what is an audio logo?

An audio logo is usually no longer than five seconds (three seconds is the sweet spot), and can be an effect, a short musical clip, a musical riff, a voiceover, or a sample. If you use any sound other than one you’ve created,
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it’s important to make sure you have the proper licensing. Want to learn more? In this article we’ll explain everything you need to know abut audio logos. Audio logos: Hearing the bigger picture — Culturally, there are huge movements that are enough to convince brands to think about creating their own distinct sound logos. Academic research, demonstrates that using music has the power to influence sales and consumer decisions. Our current audio renaissance, dominated by podcasts and radio and influenced by the emergence of smart speaker systems, also gives us a break from our visually cluttered world. The ear worm phenomenon in and of itself explains how a memorable set of sounds is able to represent an idea long after it’s finished playing.

Sound logos have the power to reach an audience whether they’re looking or not, leaving an impression in ways visuals cannot. Via Intel Why sound is an important part of branding — Every brand has a voice, therefore every brand has a sound. Audio logos create deeper engagement through leveraging our most innate sense and reinforcing a connection with a brand through another channel. Sound adds emotional appeal, creates more dialog and offers competitive advantage over brands who haven’t established their own sound just yet. Via McDonald’s How do I create an audio logo? — Sign up for our free, 7-day email course and learn to build the perfect brand identity. We'll also send you creative tips, trends, resources and the occasional promo (which you can opt-out of anytime). Sign me up! By completing this form, you agree to
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