The more the image tells the peculiarities of what you are promoting the more it will lead the user to continue their journey. Another very important visual element is also the color used we will see what we mean in our Email List case study. – text learn more about the advantages the text of a landing page must be effective and to be so you need to delve into the advantages and functionality of what you are promoting. Although the text is the most descriptive part of a page this must not be too long and dense but must be incisive and captivating! – call.to.action call the user to action we said that a landing page induces and convinces the user to take the action we want.
A highlighted button or a well.structured form is the call to action (cta) we were talking about. The more empathetic and incisive and well positioned he is the more he guarantees that the action will be successful. – user .ments as social proof another element that we often find on landing pages is a space dedicated to what we will call social privacy. This space is dedicated to presenting reviews from other users who have purchased our service or product.