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Topics to be addressed within the overall editorial plan Definition of brand and product design choices, with specific derivations for individual platforms Pie chart relating to the traffic expected from all social media, then sorted by platform Calendar of posts divided by social media, with indication of days, time of publication and target audience. Do you want to know more data relating to digital marketing innovations to grow sales? Download our complete ebook it's free! How to measure brand image brand image To understand how your brand is perceived by the public you cannot rely on personal feelings or the opinions of people you trust. You must use more detailed and objective investigation methods. To measure brand image, the best thing you can do is to survey a broad audience that includes Loyal customers; New customers; Prospect; Competitor customers. Don't just make a list of multiple choice questions , but also add open ended questions and blank fields where interviewees can leave spontaneous feedback.

People who agree to participate in such a survey are usually willing to photo retouching express what they think both about the brand and about a specific product or advertising campaign they have seen. All valuable information to understand how your company is seen by buyer personas . sectors in which taking care of brand image is a priority brand image There is probably no economic sector in which the brand does not matter much, but in some specific markets, taking care of the brand image is really a priority , for example Technology. In the technology sector, companies challenge themselves by increasing the quality of their products, but also by trying to attract the public through their brands. Fitness . Companies in this sector work to connect their brands to the feelings and goals that customers can obtain through the purchase of products services.



Fast food. Fast food chains invest large resources in brand positioning strategies to ensure that customers associate their restaurants with delicious, convenient food. Beverages . Every company that produces drinks, especially non alcoholic ones, tries to build customer loyalty through accurate strategies that highlight the personality of the brand. Different types of content on the site to satisfy the user website Careful texts and beautiful images are no longer enough to create a high performance website or eCommerce , which attracts organic traffic from the search engine and converts anonymous users into customers.