27 Predictions For Direct Mail Trends In 2021

Description of your first forum.
Post Reply
papry582
Posts: 1
Joined: Tue Jan 18, 2022 6:21 am

27 Predictions For Direct Mail Trends In 2021

Post by papry582 »

We've updated this article to reflect predictions for direct mail trends in 2021. While 2020 has certainly brought incredible challenges, it has also opened up new opportunities to interact with customers, prospects, and employees. As the events of the year unfolded, companies embraced digital and resilient teams learned how to shift to remote working, produce engaging virtual events and connect meaningfully with prospects wherever they are. But as the digital world became saturated and Zoom fatigue set in, people started looking for offline experiences. As a result, strategies like direct mail that deliver a personal touch have become more powerful than ever. That's why at Sendoso, we've launched over 10 new features to help our customers stay connected to theirs, including Address Confirmation, Sendoso Choice, and hundreds of eGift options. In 2021, revenue-generating teams will continue to combine online and offline strategies to create human connections. So what does this mean for direct mail trends? We asked our community of marketers, salespeople, and executives to share their top predictions for direct mail and offline engagement trends in 2021. Here's what they had to say:27 Predictions for Direct Mail Trends in 2021Direct Mail Trends 2021 Prediction #1: “More personalization. Rather than mass printing thousands of the same content, create recipient-specific print content. – Brian Murray , Managing Director, Craft VenturesDirect Mail Trends 2021 Prediction #2: “Direct mail will become even more internationally relevant and accepted in more regions, especially in Europe. »– Pat Oldenburg, Vice President of On-Demand Marketing and Operations, ServiceMaxDirect mail trends in 2021, prediction #3: “Direct mail will see a positive spike due to webinar overload as marketers continue to look for ways to attract higher engagement. »– Heather Sullivan, Senior Director of Global Demand Generation, Topia2021 Direct Mail Trends Forecast #4: “

ffline engagement becomes even more important as the tectonic shift to remote working continues (despite COVID vaccines!) to become even more efficient. – Paul Sébastien, Marketing Director, Offensive Security Inc. 2021 Direct Mail Trends Prediction #5: “Zoom integrated with Drift/chat/events. Get instant video engagement with a sales team or support or CSM. – Jessica Fernandez, Demand Generation Lead, Rapid72021 Direct Mail Trends Prediction #6: "Growth. Steady, steady growth. – Sid Mistry, Vice President of We've updated this article to reflect predictions for direct mail trends in 2021. While 2020 has certainly brought incredible challenges, it has also opened up new opportunities to interact with customers, prospects, and employees. As the Phone Number List events of the year unfolded, companies embraced digital and resilient teams learned how to shift to remote working, produce engaging virtual events and connect meaningfully with prospects wherever they are. But as the digital world became saturated and Zoom fatigue set in, people started looking for offline experiences. As a result, strategies like direct mail that deliver a personal touch have become more powerful than ever. That's why at Sendoso, we've launched over 10 new features to help our customers stay connected to theirs, including Address Confirmation, Sendoso Choice, and hundreds of eGift options. In 2021, revenue-generating teams will continue to combine online and offline strategies to create human connections. So what does this mean for direct mail trends? We asked our community of marketers, salespeople, and executives to share their top predictions for direct mail and offline engagement trends in 2021. Here's what they had to say:27 Predictions for Direct Mail Trends in 2021Direct Mail Trends 2021 Prediction #1: “More personalization. Rather than mass printing thousands of the same content, create recipient-specific print content. – Brian Murray , Managing Director, Craft VenturesDirect Mail Trends 2021 Prediction #2: “Direct mail will become even more internationally relevant and accepted in more regions, especially in Europe. »– Pat Oldenburg, Vice President of On-Demand Marketing and Operations, ServiceMaxDirect mail trends in 2021, prediction #3: “Direct mail will see a positive spike due to webinar overload as marketers continue to look for ways to attract higher engagement.


Heather Sullivan, Senior Director of Global Demand Generation, Topia2021 Direct Mail Trends Forecast #4: “Offline engagement becomes even more important as the tectonic shift to remote working continues (despite COVID vaccines!) to become even more efficient. – Paul Sébastien, Marketing Director, Offensive Security Inc. 2021 Direct Mail Trends Prediction #5: “Zoom integrated with Drift/chat/events. Get instant video engagement with a sales team or support or CSM. – Jessica Fernandez, Demand Generation Lead, Rapid72021 Direct Mail Trends Prediction #6: "Growth. Steady, steady growth. – Sid Mistry, Vice President of Marketing, Appen2021 Direct Mail Trends Prediction #7: “It becomes more competitive. I see new competitors as [direct mail] becomes an increasingly critical channel. »– Andy Mowat, Vice President of Growth Marketing and GTM Operations, Culture Amp2021 Direct Mail Trends Prediction #8: “Standard SDR delivery (phone, email, LinkedIn) and digital marketing investments alone cannot drive exponential growth unless your business is in the right place at the right time. Offline/direct mail will continue to increase as creativity and distinction become even more important in the sea of ​​“robospam” and outgoing 10/80/10 emails and LinkedIn contacts. – Ray Carroll, Vice President of Sales, Skilljar2021 Direct Mail Trends Prediction #9: “Physical, participatory and 'not too commercial' campaigns will become essential to creating the most memorable experiences and lasting connections. Things like delivering loot boxes, incorporating workouts, or leading small group activities will help draw people in and overcome screen fatigue. – Kate Athmer, Senior Director of Growth Marketing and Sales Development, Bombora2021 Direct Mail Trends, Prediction #10: “[Direct mail] will become as important for internal communication as it is for external communication, which means employers will want to bridge the gap between office and home. »– Adam Carr, Vice President of Global Sales, MiroDirect Mail Trends 2021 Prediction #11: "More integration and automation into traditional demand generation activities like emails, webinars, etc. More digital freebies as people have moved to remote work permanently." – Sara Schonfeld, ABM Team Lead, Cornerstone OnDemandDirect Mail Trends 2021 Forecast #12: “Direct mail usage will more than double in 2021. This will be the antidote to digital overload in 2020.”– Carol Meyers, Venture Partner, Glasswing VenturesDirect Mail Trends 2021 Prediction #13: “I think the need for SMB-focused sending solutions is going to be huge in 2021. Sending programs can be prohibitively expensive for small organizations, but that doesn't mean they don't want to connect with their users. via poster." – Adelle Rodriguez, Senior Marketing Director of Customer Marketing, TrustRadius2021 Direct Mail Trends Prediction #14: “Less branded pens, more value for the prospect. Personalization will remain most important when engaging with direct mail. It's important that offline engagement brings value to your prospects and customers and isn't centered around your company's brand. – Katelyn Martin, Director of Marketing Operations, JellyvisionDirect Mail Trends 2021 Prediction #15: “I predict that direct mail will become what email became about 10 years ago: an integral part of engagement programs and 1:1 marketing. – Michelle Burrows, Director of Marketing, Procare Software2021 Direct Mail Trends Prediction #16: “Personalization will become even more important. You can no longer target your entire list with the same tactics.

In a time when trust is more important than ever, personalizing your outreach approach will help build that trust by showing prospects that you're ready to go above and beyond to grab their attention. This sets a great precedent for the first step in a broader customer experience. – Nicholas Price, Senior Global Content Manager, Aircall2021 Direct Mail Trends Prediction #17: "I think [direct mail] will increase as events are slow to return and we look for ways to connect on a more personal level with prospects and customers." – Laura Hall, Vice President of Marketing, RevegyDirect Mail Trends 2021 Prediction #18: “Direct mail and offline engagement will increase by 60% from 2020. 80% of SMB organizations will see direct mail and offline engagement as a must. »– Alex Murcia, Senior Field Marketing Manager, ForgeRock2021 Direct Mail Trends Prediction #19: "I don't think we'll see events offline in the form we saw them pre-COVID until maybe 2H 2021 at the earliest…Creative direct mail is now so unique and rare that it stands out from the noise in line." – Adam Tesan, CRO, Chargebee Direct Mail Trends 2021 Prediction #20: “Direct mail used wisely will be a resounding success, especially in a multi-touch campaign with a thoughtful message that matters. This will drive buyers and sellers to have more offline engagement using phone or video conferencing. – Alice Heiman, Founder and Chief Sales Officer, Alice Heiman, LLC2021 Direct Mail Trends Prediction #21: “I see the volume of direct mail and offline engagement continuing to grow with more creativity being applied to touch engagement and augmented reality. »– Megan Flanagan, Senior Director of Field and Channel Marketing, Arctic Wolf2021 Direct Mail Trends Prediction #22: “Significant market growth and increased competition as marketers continue to struggle to replace the flow of leads that once came from live events. »– Dan Dal Degan, COO, Marlin Equity Partners Direct Mail Trends 2021 Prediction #23: “Video direct mail will grow.

Mollie Leon, Marketing Manager, Zego 2021 Direct Mail Trends Prediction #24: “As the pandemic rages on and in-person events will be postponed indefinitely, I predict sales reps and marketers will ramp up direct mail campaigns to We've updated this article to reflect predictions for direct mail trends in 2021. While 2020 has certainly brought incredible challenges, it has also opened up new opportunities to interact with customers, prospects, and employees. As the events of the year unfolded, companies embraced digital and resilient teams learned how to shift to remote working, produce engaging virtual events and connect meaningfully with prospects wherever they are. But as the digital world became saturated and Zoom fatigue set in, people started looking for offline experiences. As a result, strategies like direct mail that deliver a personal touch have become more powerful than ever. That's why at Sendoso, we've launched over 10 new features to help our customers stay connected to theirs, including Address Confirmation, Sendoso Choice, and hundreds of eGift options. In 2021, revenue-generating teams will continue to combine online and offline strategies to create human connections. So what does this mean for direct mail trends? We asked our community of marketers, salespeople, and executives to share their top predictions for direct mail and offline engagement trends in 2021. Here's what they had to say:27 Predictions for Direct Mail Trends in 2021Direct Mail Trends 2021 Prediction #1: “More personalization. Rather than mass printing thousands of the same content, create recipient-specific print content. – Brian Murray , Managing Director, Craft VenturesDirect Mail Trends 2021 Prediction #2: “Direct mail will become even more internationally relevant and accepted in more regions, especially in Europe. »– Pat Oldenburg, Vice President of On-Demand Marketing and Operations, ServiceMaxDirect mail trends in 2021, prediction #3: “Direct mail will see a positive spike due to webinar overload as marketers continue to look for ways to attract higher engagement. »– Heather Sullivan, Senior Director of Global Demand Generation, Topia2021 Direct Mail Trends Forecast #4: “Offline engagement becomes even more important as the tectonic shift to remote working continues (despite COVID vaccines!) to become even more efficient. – Paul Sébastien, Marketing Director, Offensive Security Inc.


2021 Direct Mail Trends Prediction #5: “Zoom integrated with Drift/chat/events. Get instant video engagement with a sales team or support or CSM. – Jessica Fernandez, Demand Generation Lead, Rapid72021 Direct Mail Trends Prediction #6: "Growth. Steady, steady growth. – Sid Mistry, Vice President of Marketing, Appen2021 Direct Mail Trends Prediction #7: “It becomes more competitive. I see new competitors as [direct mail] becomes an increasingly critical channel. »– Andy Mowat, Vice President of Growth Marketing and GTM Operations, Culture Amp2021 Direct Mail Trends Prediction #8: “Standard SDR delivery (phone, email, LinkedIn) and digital marketing investments alone cannot drive exponential growth unless your business is in the right place at the right time. Offline/direct mail will continue to increase as creativity and distinction become even more important in the sea of ​​“robospam” and outgoing 10/80/10 emails and LinkedIn contacts. – Ray Carroll, Vice President of Sales, Skilljar2021 Direct Mail Trends Prediction #9: “Physical, participatory and 'not too commercial' campaigns will become essential to creating the most memorable experiences and lasting connections. Things like delivering loot boxes, incorporating workouts, or leading small group activities will help draw people in and overcome screen fatigue. – Kate Athmer, Senior Director of Growth Marketing and Sales Development, Bombora2021 Direct Mail Trends, Prediction #10: “[Direct mail] will become as important for internal communication as it is for external communication, which means employers will want to bridge the gap between office and home. »– Adam Carr, Vice President of Global Sales, MiroDirect Mail Trends 2021 Prediction #11: "More integration and automation into traditional demand generation activities like emails, webinars, etc. More digital freebies as people have moved to remote work permanently." – Sara Schonfeld, ABM Team Lead, Cornerstone OnDemandDirect Mail Trends 2021 Forecast #12: “Direct mail usage will more than double in 2021. This will be the antidote to digital overload in 2020.”– Carol Meyers, Venture Partner, Glasswing VenturesDirect Mail Trends 2021 Prediction #13: “I think the need for SMB-focused sending solutions is going to be huge in 2021. Sending programs can be prohibitively expensive for small organizations, but that doesn't mean they don't want to connect with their users. via poster." – Adelle Rodriguez, Senior Marketing Director of Customer Marketing, TrustRadius2021 Direct Mail Trends Prediction #14: “Less branded pens, more value for the prospect. Personalization will remain most important when engaging with direct mail. It's important that offline engagement brings value to your prospects and customers and isn't centered around your company's brand. – Katelyn Martin, Director of Marketing Operations, JellyvisionDirect Mail Trends 2021 Prediction #15: “I predict that direct mail will become what email became about 10 years ago: an integral part of engagement programs and 1:1 marketing. – Michelle Burrows, Director of Marketing, Procare Software2021 Direct Mail Trends Prediction #16: “Personalization will become even more important. You can no longer target your entire list with the same tactics.


In a time when trust is more important than ever, personalizing your outreach approach will help build that trust by showing prospects that you're ready to go above and beyond to grab their attention. This sets a great precedent for the first step in a broader customer experience. – Nicholas Price, Senior Global Content Manager, Aircall2021 Direct Mail Trends Prediction #17: "I think [direct mail] will increase as events are slow to return and we look for ways to connect on a more personal level with prospects and customers." – Laura Hall, Vice President of Marketing, RevegyDirect Mail Trends 2021 Prediction #18: “Direct mail and offline engagement will increase by 60% from 2020. 80% of SMB organizations will see direct mail and offline engagement as a must. »– Alex Murcia, Senior Field Marketing Manager, ForgeRock2021 Direct Mail Trends Prediction #19: "I don't think we'll see events offline in the form we saw them pre-COVID until maybe 2H 2021 at the earliest…Creative direct mail is now so unique and rare that it stands out from the noise in line." – Adam Tesan, CRO, Chargebee Direct Mail Trends 2021 Prediction #20: “Direct mail used wisely will be a resounding success, especially in a multi-touch campaign with a thoughtful message that matters. This will drive buyers and sellers to have more offline engagement using phone or video conferencing. – Alice Heiman, Founder and Chief Sales Officer, Alice Heiman, LLC2021 Direct Mail Trends Prediction #21: “I see the volume of direct mail and offline engagement continuing to grow with more creativity being applied to touch engagement and augmented reality. »– Megan Flanagan, Senior Director of Field and Channel Marketing, Arctic Wolf2021 Direct Mail Trends Prediction #22: “Significant market growth and increased competition as marketers continue to struggle to replace the flow of leads that once came from live events. »– Dan Dal Degan, COO, Marlin Equity Partners Direct Mail Trends 2021 Prediction #23: “Video direct mail will grow. » – Mollie Leon, Marketing Manager, Zego 2021 Direct Mail Trends Prediction #24: “As the pandemic rages on and in-person events will be postponed indefinitely, I predict sales reps and marketers will ramp up direct mail campaigns to grab the attention of their buyers. We're going to see an increase in physical giveaways and maybe even marketers and sellers will encourage prospects to post their unboxing experience on social media! »– Stephanie Sawah, Account-Based Marketing Specialist, AchieversDirect Mail Trends 2021 Prediction #25: “As COVID-19 still rages on and many knowledge workers continue to work from home, direct mail will have a banner year in 2021 and will be the most powerful tool for grabbing the attention of prospects who have become digitally overwhelmed. by a wave of sales. Linkedin emails and posts. – Brad Zomick, vice president of marketing, forageDirect Mail Trends 2021 Prediction #26: "Connecting online and offline engagement." – Alana Ballon, Global GTM & Strategy Leader for Duo Sales, Duo Security2021 Direct Mail Trends, Prediction #27: “The market will continue to rise. One of the challenges is knowing where to send direct mail and knowing who is returning to the office and who is not. »– AJ Bruno, Founder and CEO, QuotaPath Thanks for checking out these predictions for direct mail trends in 2021! Want to know how you can start sending to shape the direct mail trends of 2021? Make an appointment with one of our shipping experts by clicking on the image below. grab the attention of their buyers. We're going to see an increase in physical giveaways and maybe even marketers and sellers will encourage prospects to post their unboxing experience on social media! »– Stephanie Sawah, Account-Based Marketing Specialist, AchieversDirect Mail Trends 2021 Prediction #25: “As COVID-19 still rages on and many knowledge workers continue to work from home, direct mail will have a banner year in 2021 and will be the most powerful tool for grabbing the attention of prospects who have become digitally overwhelmed. by a wave of sales. Linkedin emails and posts. – Brad Zomick, vice president of marketing, forageDirect Mail Trends 2021 Prediction #26: "Connecting online and offline engagement." – Alana Ballon, Global GTM & Strategy Leader for Duo Sales, Duo Security2021 Direct Mail Trends, Prediction #27: “The market will continue to rise. One of the challenges is knowing where to send direct mail and knowing who is returning to the office and who is not. »– AJ Bruno, Founder and CEO, QuotaPath Thanks for checking out these predictions for direct mail trends in 2021! Want to know how you can start sending to shape the direct mail trends of 2021? Make an appointment with one of our shipping experts by clicking on the image below. Marketing, Appen2021 Direct Mail Trends Prediction #7: “It becomes more competitive. I see new competitors as [direct mail] becomes an increasingly critical channel. »– Andy Mowat, Vice President of Growth Marketing and GTM Operations, Culture Amp2021 Direct Mail Trends Prediction #8: “Standard SDR delivery (phone, email, LinkedIn) and digital marketing investments alone cannot drive exponential growth unless your business is in the right place at the right time. Offline/direct mail will continue to increase as creativity and distinction become even more important in the sea of ​​“robospam” and outgoing 10/80/10 emails and LinkedIn contacts. – Ray Carroll, Vice President of Sales, Skilljar2021 Direct Mail Trends Prediction #9: “Physical, participatory and 'not too commercial' campaigns will become essential to creating the most memorable experiences and lasting connections. Things like delivering loot boxes, incorporating workouts, or leading small group activities will help draw people in and overcome screen fatigue. – Kate Athmer, Senior Director of Growth Marketing and Sales Development, Bombora2021 Direct Mail Trends, Prediction #10: “[Direct mail] will become as important for internal communication as it is for external communication, which means employers will want to bridge the gap between office and home.

»– Adam Carr, Vice President of Global Sales, MiroDirect Mail Trends 2021 Prediction #11: "More integration and automation into traditional demand generation activities like emails, webinars, etc. More digital freebies as people have moved to remote work permanently." – Sara Schonfeld, ABM Team Lead, Cornerstone OnDemandDirect Mail Trends 2021 Forecast #12: “Direct mail usage will more than double in 2021. This will be the antidote to digital overload in 2020.”– Carol Meyers, Venture Partner, Glasswing VenturesDirect Mail Trends 2021 Prediction #13: “I think the need for SMB-focused sending solutions is going to be huge in 2021. Sending programs can be prohibitively expensive for small organizations, but that doesn't mean they don't want to connect with their users. via poster." – Adelle Rodriguez, Senior Marketing Director of Customer Marketing, TrustRadius2021 Direct Mail Trends Prediction #14: “Less branded pens, more value for the prospect. Personalization will remain most important when engaging with direct mail. It's important that offline engagement brings value to your prospects and customers and isn't centered around your company's brand. – Katelyn Martin, Director of Marketing Operations, JellyvisionDirect Mail Trends 2021 Prediction #15: “I predict that direct mail will become what email became about 10 years ago: an integral part of engagement programs and 1:1 marketing. – Michelle Burrows, Director of Marketing, Procare Software2021 Direct Mail Trends Prediction #16: “Personalization will become even more important.

You can no longer target your entire list with the same tactics. In a time when trust is more important than ever, personalizing your outreach approach will help build that trust by showing prospects that you're ready to go above and beyond to grab their attention. This sets a great precedent for the first step in a broader customer experience. – Nicholas Price, Senior Global Content Manager, Aircall2021 Direct Mail Trends Prediction #17: "I think [direct mail] will increase as events are slow to return and we look for ways to connect on a more personal level with prospects and customers." – Laura Hall, Vice President of Marketing, RevegyDirect Mail Trends 2021 Prediction #18: “Direct mail and offline engagement will increase by 60% from 2020. 80% of SMB organizations will see direct mail and offline engagement as a must. »– Alex Murcia, Senior Field Marketing Manager, ForgeRock2021 Direct Mail Trends Prediction #19: "I don't think we'll see events offline in the form we saw them pre-COVID until maybe 2H 2021 at the earliest…Creative direct mail is now so unique and rare that it stands out from the noise in line." – Adam Tesan, CRO, Chargebee Direct Mail Trends 2021 Prediction #20: “Direct mail used wisely will be a resounding success, especially in a multi-touch campaign with a thoughtful message that matters. This will drive buyers and sellers to have more offline engagement using phone or video conferencing. – Alice Heiman, Founder and Chief Sales Officer, Alice Heiman, LLC2021 Direct Mail Trends Prediction #21: “I see the volume of direct mail and offline engagement continuing to grow with more creativity being applied to touch engagement and augmented reality. »– Megan Flanagan, Senior Director of Field and Channel Marketing, Arctic Wolf2021 Direct Mail Trends Prediction #22: “Significant market growth and increased competition as marketers continue to struggle to replace the flow of leads that once came from live events.

»– Dan Dal Degan, COO, Marlin Equity Partners Direct Mail Trends 2021 Prediction #23: “Video direct mail will grow. » – Mollie Leon, Marketing Manager, Zego 2021 Direct Mail Trends Prediction #24: “As the pandemic rages on and in-person events will be postponed indefinitely, I predict sales reps and marketers will ramp up direct mail campaigns to grab the attention of their buyers. We're going to see an increase in physical giveaways and maybe even marketers and sellers will encourage prospects to post their unboxing experience on social media! »– Stephanie Sawah, Account-Based Marketing Specialist, AchieversDirect Mail Trends 2021 Prediction #25: “As COVID-19 still rages on and many knowledge workers continue to work from home, direct mail will have a banner year in 2021 and will be the most powerful tool for grabbing the attention of prospects who have become digitally overwhelmed. by a wave of sales. Linkedin emails and posts. – Brad Zomick, vice president of marketing, forageDirect Mail Trends 2021 Prediction #26: "Connecting online and offline engagement." – Alana Ballon, Global GTM & Strategy Leader for Duo Sales, Duo Security2021 Direct Mail Trends, Prediction #27: “The market will continue to rise. One of the challenges is knowing where to send direct mail and knowing who is returning to the office and who is not. »– AJ Bruno, Founder and CEO, QuotaPath Thanks for checking out these predictions for direct mail trends in 2021! Want to know how you can start sending to shape the direct mail trends of 2021? Make an appointment with one of our shipping experts by clicking on the image below.
Post Reply