18 Eye-opening Seo Stats To Prove The Value Of Organic Search | Alphametic Blog

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jackwill33
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18 Eye-opening Seo Stats To Prove The Value Of Organic Search | Alphametic Blog

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You already know that having a top online presence backed by an effective SEO strategy is a must. People are looking for your business and you need to make sure they find you online. The internet, however, is a virtually endless resource with millions of search queries leading consumers to different places. More than often, an online experience begins with a web search. Yet how do you ensure that people searching for businesses and services like yours land on your website, and not someone else's? One thing you can be sure of is that you'll need to prove the value of SEO in order to direct any of your company's resources - or client's resources - towards site audits, content marketing,

technical optimization, local, and backlink strategies. With continuous updates to Google's search engine algorithm, deciding to develop (and execute) an SEO strategy seems like a lot of work. How do you convince your boss or client that it's worth it? Is it really important to Australian Email Lists follow Google? Yes. Being on the good side of Google and getting to the first page will have a huge impact on your business. And what about other search engines? What is the value of being searchable? Are you showing up online? To help you better justify SEO and the value of organic search, I've compiled a list of eye-opening SEO statistics on organic search, Google facts, and the internet in general. Feel free to use, tweet, embed or insert them into your own presentation. Check them out and show them to your boss: Globally, Google's search market share reaches 92% Source: StatCounter , 2020 Tweet: Globally, Google's search market share reaches 92% @searchdecoder Source: @StatcounterUnsurprisingly, Google is the number one search engine in the world

Whoever you are trying to reach, wherever they are, Google is your best bet for generating an impression of your product and brand across borders. Except in China and a few other countries, Google is the dominant search engine. Other search engines get a smaller share of consumer traffic, which you can see in our Global Search Engine Market Share infographic . Google search market share As of June 2020, Google holds 88% of the US search engine market shareSource: StatCounter Tweet: Google holds 88% of US search engine market share @searchdecoder Source: @StatcounterIn the United States, people use Google more than Bing, Yahoo, and all the other search engines combined. The term “Google it” is popular for a reason. In a study conducted by ComScore , out of a total of 17.5 billion searches performed in a month,


11.2 billion of them were done through Google. Bing follows with only 3.7 billion and Yahoo with 2.2 billion. Google search market share There are over 3.8 million Google searches performed every minuteSource: SEO Tribunal , 2018 Tweet: Over 3.8 million Google searches are performed every minute @searchdecoder Source: @SEOTribunalDid you google anything today? With over 5.6 billion searches performed per day , chances are you have some. Perhaps it was this very search that brought you here. Back when Google was launched in 1995, users performed only 500,000 searches per day . Today, that statistic has more than quadrupled . The growth of organic search traffic has been steadily increasing. Google searches performed daily When Google went down for 5 minutes, global internet traffic dropped 40%Source: CNET, 2013 Tweet: When Google went down for 5 minutes, global internet traffic dropped 40% #SEO @searchdecoder Source: @CNETIt seems the internet really revolves around Google. In 2013, Google services were only down for 5 minutes due to an outage, and web traffic dropped by 40%. Google is the heart and soul of the Internet.

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How important is your presence on Google and global web traffic? Very. Google traffic drop 15% of all Google searches are done for the first timeSource: Land of Search Engines , 2017 Tweet: 15% of all Google searches are searched for the first time @searchdecoder Source: @searchenginelandHow does Google answer questions that have never been asked before? Through extensive indexing, site crawling and millions of search precedents. Never-asked queries are more common than you might think . Marketers need to think about how to shape their content strategy to strike the right balance between targeting ultra-competitive and established keywords as well as less popular queries that are “on the rise”. Use Google Trends to find these niche gold nuggets. New google searches High quality content and link building are the two most important signals used by Google to rank your website for search. Source: Search Engine Monitoring , 2016 Tweet: 1High quality content and link building are the two most important signals used by Google to rank your website for search @searchdecoder Source: @searchenginewatchThere is definitely a correlation between longer content and Google rankings. Moz's study found that the most popular pages had over 35,000 words and generated over 800 links. Google prefers well-written and longer content to more superficial and short. Don't be lazy on this blog! Articles over 1,000 words might rank higher in terms of SEO. High quality content and link building On the first page alone, the top five organic results account for 67.6% of all clicks. Source: Impact , 2020 Tweet: On the first page alone, the top five organic results account for 67.6% of all clicks. @searchdecoder Source: @ImpactDoes anyone ever go to the second page of Google? Very rarely. The ranking of your website in search results is of the utmost importance for traffic. If visitors aren't even scrolling through the top five SERP results, you need to use SEO to try and rank in those positions.


Top five organic results 53% of website traffic comes from organic search resultsSource: BrightEdge , 2019 Tweet: 53% of website traffic comes from organic search results @searchdecoder Source: @BrightEdgeHow do people get to your site? They search their way on Google. Chances are more than half of your web traffic started with a search. According to a study conducted by BrightEdge, over 40% of revenue is generated from organic search traffic. Social networks represent only 10% of web traffic and paid search only 10%.


website traffic Users focus on organic search results 94% of the timeSource: Search Engine Monitoring , 2012 Tweet: 53% of website traffic comes from organic search results @searchdecoder Source: @BrightEdgeThere is good news for those hesitant to invest in a Google Ads account. According to Search Engine Watch, organic results fare better than paid ads. The higher your ranking, the more clicks you get and paid ads don't count. Users tend to skip the ads at the top of the page and go straight to the organic search results listed first. organic search results Updating existing content with fresh content can increase organic traffic by 111.3%Source: Digital Safari , 2019 Tweet: Updating existing content with new content can increase organic traffic by 111.3% @searchdecoder Source: @SafariDigitalUpdate blog content, sit back and watch the impact it will have on your SEO. Old blog posts can still have valuable content, so don't waste them! Optimizing older articles ensures that all of your content will help rank your website higher on Google while providing your audience with up-to-date information. In fact, this is an article that we're updating to be able to give you the best SEO tips and stats of 2020!
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