Relationship Marketing: Understand What It Is and How To Apply It to Your Strategy!

[Rakiboul]

Gone is the time when brands saw customers as simple consumers who in exchange for their money took a product or service. Today consumption has changed and winning customers is a task that goes much further than that.Companies are looking for more than an occasional purchase and to achieve this it is necessary to create a relationship.Satisfying the customer requires the fulfillment of a series of requirements that in the long term brings much more advantages than traditional marketing. It is within this concept that Relationship Marketing arises. Are you interested in the topic? Then continue with me!What is the relational marketing?Also called relationship marketing, it is the set of strategies and methods used to create a long-term relationship with the customer.This relationship is built in order to retain him and increase the business he has with our company. The good thing about this is that this action benefits both the company and customers.

To strengthen this relationship, it is necessary to offer added value and build trust among consumers.Relationship marketing gives priority to the customer and not the product, which helps to generate consumer preference for the company. Caring about the customer means thinking about helping them and not only about selling them, thus generating a better experience at all times of the process.What are the goals of relationship marketing?Its main objective is to achieve customer loyalty through customer satisfaction. Having a loyal customer is essential to improve the results of any company.However, this is not the only goal of creating email database customer relationship.Knowing your client is another objective. In this way you will be able to obtain important information that will allow you to plan your next steps in your marketing strategy.As you may have noticed, relationship marketing can bring great advantages.What are the advantages of relationship marketing?A long-lasting relationship can bring great long-term benefits. In the end, a relationship is not built overnight, however it is a wait that is worth it.Here we will mention some of the advantages that relationship marketing brings us: 1. You can convert visitors into customers Relationship marketing starts from the visitor's first contact with your company. In this contact you should already do everything possible to start interacting with him.This interaction can be a simple "like" on Facebook, everything is valid to start a positive relationship.It is from this moment that the visitor will create the image of your brand. Conquering him in the right way will help him to later become a customer.2

. Allow customers to increase their consumption in your companyA solid relationship in which you know the needs of your client will allow you to increase their average ticket.Only by creating a good relationship, your upsell and cross sell strategy will have the effect you are looking for. Since without an information base these strategies can be invasive and create an effect contrary to what you are looking for.3. It is capable of turning the client into an ambassador of your brandThe customer satisfied not only with the product or service you offer, but also with your brand will be an excellent promoter of your brand.By creating a relationship, empathy is generated, which helps with voice-to-voice marketing. And is there a better way for your product or service to be publicized?The trust generated by this type of disclosure is unlike any other. Therefore, relationship marketing allows you to attract new customers thanks to customers already won.How to apply it in a marketing strategy?If you already carry out some inbound marketing strategies, probably, even if you don't know it, you are applying relationship marketing in a certain way. Through blogs, social networks, email marketing you can build a solid and lasting relationship.Here are some practical examples for you to build strong relationships with your visitors and customers.Send them a post-sale emailThis technique is recommended so that the customer who has just consumed your product or service feels welcomed.Ideally, one or two days after the purchase, you send them an email. In this email you must first of all thank you for your trust and offer you support for the product or service.In addition to that, you must remain at their disposal for any need they may have and inform them of the communication channels. There are excellent email automation tools that can help you in this task.