The ability for brands to find insights or personas of their seo expate bd customers and immerse themselves in their daily lives beyond sales alone. But can be beside the customer when he needs it. It has become a factor that most customers start looking for from the brand. A brand that promotes community Part of the customer's good feeling comes from the brand's attention to the use of raw materials. Employment in the brand's origin community or even helping to solve various problems in the community or society.
These are all things that customers start looking for and endorse these conceptual brands. We will see many brands start to focus more on being a community. This is also considered as one of the branding concepts in the modern era as well. Socially Responsible Brands Selling products or services alone may no longer be the right answer for doing business today. Of course, profitability is the core of every business. But with the idea of sustainability.