The reason is simple: it can guide you and help you in the phone database development of the entire process, because you should know that each search engine has its characteristics, its algorithm and its peculiarities. Information architecture: domains, subdomains and subdirectories The information architecture of a website is essential for its web positioning and the same thing happens in international SEO. Making the decision of which TLD (Top Level Domain) to choose is very important for the development of your project. Information architecture gTLD domains (generic Top Level Domain): generic domains.
If your website already exists, you can benefit from its authority. ccTLD domains (country code Top Level Domain): are domains with country codes such perfectly understands that the content of these domains must position respectively in Spain or France. If you choose to set up your international website with a ccTLD domain you have to deploy a different domain in each country ). The advantage of having a position in each country is offset by the dilution of authority between the different domains and the difficulty in managing the work of this decision. In the case of a new project, from Human Level we recommend since these are part of the main domain, enjoy its authority and popularity, can be geo-targeted.