Which brings us to the final question how do your target customers buy your beer? Do they go to the local supermarket, or do they order online? Are they buying a 6 pack or a case of 24? These are essential elements to know in order to make the right marketing decisions, including when it comes to your labels. Just like people, your brand will surely have quite a complex and multi-layered personality. Once you've figured it out, you're ready for the next step translating the complexity into that personality into one tiny little beer bottle label. Bottles versus cans Before rushing headlong into the design phase, you must first choose between a bottle and a can.
This decision alone deserves photo retouching service an entire article, and I recommend that you read Thrillist's on this subject. But in the end, it's a personal choice. Bottles or cans? Wood Boat beer label designs by Bence Balaton. From a design and marketing perspective, knowing your own brand and your customers will help you make the right decision for you. Are your target customers going on a picnic on the beach? Probably cans. Are your customers knowledgeable gourmets who enjoy their small dishes accompanied by Belgian beers? Probably bottles. In this article, we are going to focus on bottles because they require having a label. But most of the advice here also applies to cans.
Create beer labels — minimalist beer label Minimalist labels made by Susan99. Unfortunately, you can't afford to have everyone taste your beer to convince them of its quality. And while word of mouth, contests, and free samples are great methods of promotion, at the end of the day, that's when even the label on your bottles that will allow consumers to get an idea of your products. Knowing your brand personality is great, but that's just the beginning. Now you need to find a way to turn that personality into a visual identity. In other words, you have to find a way to communicate your personality in a way that appeals to consumers. This is where colors, typography, styling and imagery come in. Colors The most effective design element for communicating a brand's personality at a glance is color.
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