Blue-collar workers are in dire need, is live streaming a real demand?

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samrobin
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Blue-collar workers are in dire need, is live streaming a real demand?

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When it comes to job hunting, it's long overdue to abandon the old-fashioned recruitment apps like Liepin, Boss Zhipin and Maimai!

Now the old irons are looking for jobs in the live broadcast room.

On June 29, Simba, who had been deeply involved in fake bird's nests and various disputes and had difficulty getting out of the negative quagmire, held a live broadcast on Kuaishou and introduced 5 companies in one breath. The recruitment representatives of 5 companies entered the live broadcast room. Introduce job requirements together and answer candidates’ questions in real time.

The final data shows that over 100,000 jobs were posted on the live broadcast, and 5 companies received a total of 175,000 resumes in two hours.

Simba, who seems to have finally raised his head, said that this is the first time he has done recruiting, to be a bridge between companies and job seekers, so that more people can find suitable jobs.

In fact, "Live Streaming with Posts" was not created by Simba. As early as the beginning of this year, the live broadcast platform launched the blue-collar recruitment platform "Quick Recruitment", and then successively launched "New Year Recruitment Union", "College Student Cloud Recruitment Season", A series of activities, such as "Military Innovation Hero Exchange", find jobs for different groups of users such as blue-collar workers, college students, migrant workers, and retired soldiers.

How did the live broadcast with the post start the fire? How long can it burn?

1. Blue-collar recruitment, spawning "live broadcast with post"
Don't think you're always surrounded by white-collar workers, coffee and bookstores, the world is made up like that. In China, the base of blue-collar workers is really huge.

According to public data, there are currently 218 million blue-collar workers in secondary industry factories, 208 million blue-collar workers in tertiary industry service industries, and 426 million Special Database blue-collar workers as a whole. There are only 180 million white-collar workers and 12.4 million golden-collar workers.

However, blue-collar job hunting has always been difficult, especially due to the impact of the epidemic, travel in many places has been restricted. Moreover, the traditional way of running around the factory offline to find jobs is time-consuming, labor-intensive, and inefficient.

The special nature of the blue-collar recruitment market calls for a new way of recruiting to solve the contradiction between a hungry labor market and empty factories.


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As a new recruitment route that can effectively break through the limitations of geographical and time, "Live Streaming with Posts", which converts offline job fairs to online, and turns job-hunting errands into resume voting, just fits this demand.

Since the beginning of this year, human resources bureaus in various regions and even colleges and universities have carried out "live broadcast and job placement" to promote employment.

In January of this year, Anshan began to "live posts with posts" on the Douyin platform. Within five months of the broadcast, the Douyin account of Anshan Human Resources and Employment Service Center attracted 17,000 fans, and the maximum number of viewers for a single live broadcast was 21,000. trips.

Behind this, in fact, it is not the short-term blue-collar group job search and recruitment contradiction, but the long-term difficult situation of group job hunting. The serious barriers to recruitment market information faced by blue-collar workers have also exacerbated the situation of "difficulty in applying for jobs" and "difficulty in recruiting workers".

Generally, factories have a large demand for blue-collar workers, and do not need complex assessment procedures and sophisticated technologies. However, the channels for such groups to obtain job information are simple and narrow, mainly through introductions from acquaintances known by the company, or recruitment in the labor market or at the factory gate. For small advertisements, those with a slightly higher education level may “find the needle in a haystack” through labor service companies or pan-service software platforms such as 58.com.

Such information asymmetry and occlusion also implies a large number of "routines" and false information that are difficult for blue-collar workers to identify.

Not long ago, I chatted with a personnel friend who specializes in recruiting blue-collar workers in a labor company. He said that in fact, the factory and their job postings and salary treatment are the same. Every time a person is recruited, the company needs to pay the corresponding service fee.

"Although in general, there is no difference between job seekers choosing an intermediary company or factory direct recruitment, but it does not rule out that the prices given by the two parties are different, and the intermediary earns the difference, but this usually occurs in hourly workers and informal workers. For the intermediary group in China, the industry is relatively chaotic, after all, the contracts and procedures of temporary workers and regular workers are different. In fact, formal intermediary companies are reluctant to recruit hourly workers. For example, we sometimes cooperate with some larger enterprises. In order to meet their recruitment requirements and maintain a long-term cooperative relationship, we often raise wages and lose some of our own interests." Friends describe the heavy blue-collar recruitment routine.
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