What is the Flywheel in Inbound Marketing?

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jubair
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What is the Flywheel in Inbound Marketing?

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If you have ever heard that the days of sales funnels may be numbered, it may be only half true. Although many experts believe this should not be the case, there has been a change in the way inbound marketers work within the company to better serve the customer. In this post we will talk about what Flywheel is , a concept that has come to break the mold of digital marketing . Can you come with us? You may also be interested in: Master in Inbound Marketing VIDEO The 10 trends that will determine Marketing strategies for 2021 Discharge INDEX OF CONTENTS What is fly wheel? The Flywheel model is a new Marketing model proposed by HubSpot that tries to replace the traditional funnel or sales funnel model . This Flywheel has no beginning and end (as is the case with a traditional funnel) and is constantly in motion (spinning). The Flywheel structure emphasizes the relationship between the company and the client as if it were a cycle. This is an endless loop where customers can continue to interact with the business (and vice versa) even after their transaction is complete. In this image we can see the structure of this cycle of interaction between the client and the company: What is the Flywheel in Inbound Marketing? - HubSpot English Flywheel Jul 27 2020 04 17 18 68 PM.png?width=1360&name=HubSpot English Flywheel Jul 27 2020 04 17 18 68 PM Flywheel model structure Another advantage of this model is that it introduces the concept of momentum or inertia .

This concept is very easy to visualize with a small example. Imagine a very cell numbers list heavy wheel on top of a mountain that is very difficult for us to turn. At first we will have to make a lot of effort to make it turn but then gravity itself will help us keep turning. We say that then the wheel picks up inertia. With our Flywheel model, the same thing happens as with that heavy wheel but applied to our Inbound Marketing strategy . As it is a model that incorporates the customers themselves to transform them into recommenders of our brand, the better we do the different phases of the Flywheel model, the faster and better the marketing strategy will turn. This will allow us to generate long-term inertia and a winning content strategy. A good customer experience will lead to more buyers, which in turn will lead to more sellers. An increased number of vendors will lower costs and prices through competition while enhancing selection for customers. Lower prices and a larger selection will attract more customers, and the cycle repeats itself.

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Differences between the Flywheel model and the Traditional Funnel One of the most important things that we will have to take into account to implement a Flywheel model well is the differences it has with respect to a traditional sales funnel. The first, and most important, is the place that the client occupies. While in the traditional funnel (image on the left) we see that the customer is a passive subject who goes through the different parts of our sales funnel, in the Flywheel model the customer occupies a central position in the process and everything will be designed in around him. This is because the client is now part of our own content. A satisfied customer is the best content we can have to boost our sales and we have to give them a voice to be heard. That is why in the Flywheel model the customer experience is a priority. What is the Flywheel in Inbound Marketing? -funnel%20and%20flywheel
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