Canada Forum

Here’s the short, short version: We are put on this earth to connect with one another. Connection is what gives meaning and purpose to our lives. But if we want connection, we have to be willing to be vulnerable. Even though vulnerability is often hard — sometimes even excruciating — we’ve got to pu...

You’ve heard it before, I know. You have seconds — seconds — to make a good first impression with your brand. Depending on who you ask it might be seven seconds. It might be three. It might be a split second. You’ve got to make an immediate positive impact, or you’re toast. The worst part is that yo...

Do Pop-Up Forms Really Work? What’s your reaction to a pop-up box that appears over a blog post or article you’re trying to read? In my opinion, there are few things in the online world more annoying than pop-ups advertising the latest trendy widget, free report, email list signup, or other offer. N...

It is one of a content creator’s worst fears … What if you decide to host a webinar, take the time to create an incredibly useful presentation, sign in on the day of the event, and no one shows up? Maybe you’re already using webinars to grow your mailing list, build authority, and connect with your ...